How to leverage corporate and local government support
Awards add new value
Awards of various size such as competitions and hackathons not only function as mechanisms to collect and award excellence in creativity, but can also serve as a way to discover and verify excellence, develop content, or act as a branding or PR tool.
The AWRD platform can also be used for companies and local governments that are looking to unearth ideas currently not being tapped into within the company or organization and which could lead to new business, co-creation, or open/external collaborations. We hope that AWRD will be used for collaborations with a variety of creators outside the company in a bid to develop new business, R & D, or for marketing or PR purposes.
Logo design project for multi-player J-Startup initiative
Through a judging event and public voting, we raised the awareness of all parties involved. The selection process and surrounding discussions were an opportunity to actively exchange ideas that conveyed the intended sentiments and images that are quite difficult to express in words and the unique aspects of the designs that are usually hard to grasp. We were able to create a project that takes into consideration the wishes of all participants by opting for a vote-based judging method.
KENPOKU Art Hack Day sparked interest and served as a promotion for community involvement
The award promotion itself serves as a strong message for the project. Art projects, in particular those with community involvement, serve to expand the participant base, contribute to corporate branding with a theme that a wide range of people can relate to, and also play a public relations role.
Yamaha rolled out a global award for companies and successfully secured new business partners
We put together an award with a theme that addresses the company’s needs and was based on both their internal research fields and technologies, and this allowed for Yamaha to conduct a semi-closed idea-a-thon with a select pool of targets. It enabled them to look for golden ideas that they could develop into new business.
The global creative award YouFab celebrates its 7th years
Expand your perspective and horizons by involving a variety of talent from other industries. Leverage Loftwork’s services to call on creators who suit your specific needs, and tap into the talent pool of creators around the world.
Creators rediscover the charms of local areas and products with the USIO Design Project
By taking on board perspectives from external sources, it is possible to rediscover the value of local products or regions. For instance, you can create a project that follows the entire process from creating contents of the process of creators or tourists rediscovering the local allures, setting up crowdfunding, prototyping and then commercialization.
Discovering unknown elements of services and fostering communities with NEWVIEW AWARDS 2018
We discover new ways to use products and service from end-users and creators, while attempting to drive awareness of new products and services. By incorporating an array of events during the entry period, you can use direct communication to drive awareness of your services while observing the community.