CREATIVES

Masaru Yokoi / Ex Meta Club/

Creative Art Director / Media Artist

Masaru is a multi-disciplinary Creative Art Director from Tokyo.

His background in production extends from broadcast/video, motion graphics to experiential, creative-technology/innovation and visual arts.Throughout 15 years of experience in music show, he has worked with some of the most influential artists, Pharrell Williams, Rihanna, Carly Rae Jepsen, Lady GaGa, Katy Perry, Ariana Grande. His projects explore the relationship between music and identity design in public show.

He is also a Creative Director of TV Asahi where he leads multiple-disciplinary teams across a variety of product and platform, specifically in branding, visual identity, advertising, UX design, environmental design.

Currently, his team is also inventing and developing new platforms, VR ROPPONGI CITY on XR projects. He has always found a new way in the field of next-generation communications.

活動

Programing, Media Art, Movie, Graphic Design, Planning and Direction, Others

Awards

略歴

2001-2003 Matthew's Best Hit TV ( featured in the film “Lost In Translation”)
2003-2020 responsible for corporate brand images “TV Asahi Visual Identity”
2011 background movies for Lady GaGa - “Born This Way” “Marry The Nights”
2012 background movies for Rihanna - “We Found Love ft. Calvin Harris”
2013 EX THEATER ROPPONGI Visual Identity ,
background movies for Katy Perry - “Roar”
2014 background movies for Pharrell Williams - “HAPPY”
2015 MUSIC STATION ULTRA FES ,
TV Asahi & Roppongi Hills Summer Station VI
2016 background movies for Underworld- “Born Slippy (Nuxx)” ,
Abema News Channel VI
2017 World Gymnastics Championship VI , SXSW AI Gocahn ,
2018 NewYork ADC japan delegate
2019 MUSC STATION reborn , EX GARDEN CAFE
2020 MOCA WORKS, ABEMA NEWS VI , TELASA VI
2021 World Gymnastics Championships 2021 VI & Creative Direction
Metaverse (VR) Roppongi

Metaverse Art:
2021 "DESIGNART TOKYO''
2022 Study: Osaka Kansai International Art Festival
2023 ART BAY TOKYO , ART FESTIVAL

言語

日本語

On the Web