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Title of the submitted project/idea
CRUST Sustainable Unique Label
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Title of the submitted project/idea (English)
CRUST Sustainable Unique Label
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URL of a video introducing the submitted project or idea (5 minutes or less)
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Brief concept description of the submitted project/idea
We have a massive food waste problem. Every year, 1/3 of the food we produce, or 1.3 billion tonnes, is wasted. According to the UN, all that food amounts to about $750B in economic value. Furthermore, food waste & loss contributes significantly to global warming- 8% of greenhouse gas (GHG) emissions.
We tackle the issue by upcycling food waste and loss into unique products such as our CRUST beers. CRUST Group uses our Sustainable Unique Label Model to work with companies in various food and retail industries to identify their food waste and food loss. We perform R&D to develop unique products using our partners’ food waste and loss. The product is co-branded and sold on both of our platforms. Under this collaboration business model, CRUST encourages organizations to minimize their wastage in creative ways with us. Currently, we have 3 collaboration brews under our CRUST brand and we are also in the midst of fulfilling more collaborations.
CRUST aims to be the leading plug & play upcycling platform for businesses. Our mission is to empower businesses to upcycle their food waste and loss, reducing global food waste by 1% by 2030. -
Brief concept description of the submitted project/idea (English)
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Detailed description of the submitted project/idea
Our Founder wanted to build a value-based company that gained profit but was mostly about finding solutions; kind of a reference for how business would be done in the future. Back in 2018, he was doing home brewing and he found out that the preservation of bread is one of the oldest forms of making beer. That was his Eureka moment; to put surplus bread and beer together. Our company started off as a brewing company, purely brewing beer using surplus bread. However, in 2020, our company pivoted into a Food Tech company. We now work on research and development to use various surplus ingredients to upcycle into unique products, tackling the global food waste issue and creating a circular economy.
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Detailed description of the submitted project/idea (English)
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URL of your project / idea
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CRUST Group
Based on a belief in a more circular economy, CRUST Group is a food tech startup that valorises food waste & loss into beverages for our partners. Surplus ingredients like bread and fruit peels are reincarnated into products via two brands – CRUST, a line of sustainable craft beers and CROP, a line of health-focused and functional non-alcoholic beverages. The company aims to be the leading plug & play upcycling platform for businesses. CRUST Group's mission is to empower businesses to upcycle their food waste and loss, reducing global food waste by 1% by 2030.