Sheedo Studio Views

Planting the Seed of Change with Sheedo Studio

Planting the Seed of Change with Sheedo Studio

https://www.youtube.com/watch?v=p9ux3omfHxo&t=62s

We believe that companies play a huge role in society and the environmental cause. Mass production, consumption, mass pollution...More than ever, the need to change our consumption habits and mentalities is being felt. That’s why, in 2017, two young entrepreneurs, Gala and Gonzalo, decided to revolutionize the paper and merchandising sector and together, plant the seed of change.

Aware that paper and single use products are deadly to our planet, Sheedo decided to turn things around and offer a totally different and innovative way of consuming these goods. They created a new concept: to replace paper and products that are used and thrown away, with ones that can be used and planted.

With paper made with recycled cotton from the textile industry that grows into plants, Sheedo is actively tackling environmental and social issues. Not only is Sheedo using recycled raw materials and giving them a second life, but Sheedo also prones zero waste, supports the biodiversity of our planet, and promotes the professional insertion of people with disabilities. By creating and selling products that can be planted, we increase people’s and companies’ awareness about these issues, while pushing them to reconnect with nature. When buying Sheedo, not only are you buying sustainability, but you are also buying quality, craftsmanship and social impact.

Circular economy is at the heart of Sheedo’s project and values. Every product is designed to be planted once its life cycle comes to an end. Giving back to nature what she generously lent us.

We use the power of business for social good, and we also support and accompany companies that wish to do the same. Our work is not only intended to help companies or people communicate in a more sustainable way, we also help people reconnect with nature and raise awareness. Our work is also intended to change our current lifestyle and rethink everything that we’ve been taught to be ‘normal’. None of what is going on today in 2021 is normal, and it is our job, as individuals, as companies and as a whole society, to make a difference.

Sheedo was created as a result of a challenge - the challenge to put an end to the massive generation of waste. Consumerism and pollution are leading us to destroy our precious planet and too many people are not connected to nature and therefore, do not understand the impact of their actions or the importance of caring for our planet.

When the two founders of Sheedo, Gonzalo and Gala, entered university, they realized that they shared the same concern for the environment. They wanted to take action to fight this problem and decided to go for it.

The initial idea was to create an espadrilles brand. While looking for a different and reusable packaging alternative, they came across the concept of seed paper. At that time it was just a seeding method, it could not be printed or personalised.

So, after knocking on many doors, they met Toni and Jordi from Sastres Paperers, a small paper mill located in a rural area of Girona. Together, they managed to find the perfect formula and the result was a smooth, qualitative and beautiful paper with seeds in it.

They fell in love with the idea, left the espadrilles aside and focused on developing the paper with seeds. Once they had the paper in their hands, the next challenge was to sell something innovative and that had not yet been tested on the market.

From there, they grew and overcame obstacles every day. The lack of experience and the fact that they were neither paper nor printing specialists, forced them to surround themselves with specialists and make them fall in love with this passion. Thanks to the whole team and all the collaborators, Sheedo, the consumer revolution, was born.

Since its creation, Sheedo has accepted the challenge of reconnecting nature with people, through products and services that make sustainability tangible in our daily lives. A business that has grown steadily, expanding its business lines to 4 different ones, in order to meet the demand of its different audiences :

First of all, there’s Sheedo Studio :
Sheedo Studio offers sustainable and original offline marketing solutions for companies that want to surprise their clients or employees with a different, memorable and environmentally responsible gift.
This business line offers a variety of products such as plantable and seeded paper cards, notebooks, calendars, pencils and so much more, and mainly works with companies in the environmental friendly sector, public organizations and big brands with CSR.
Sheedo Studio gives the opportunity to people who receive their sustainable gift, to create life! They will always remember the name of the company and the moment they received it. Paper has become one of the most powerful marketing tools : it surprises and triggers an unforgettable user experience.



Then, there is Sheedo Papers:
A business line focused exclusively on developing sustainable and different types of papers, also exclusively from waste. These unique papers are truly connected to nature, because they are made exclusively from its remains: paper that comes from your coffee, corn husks or from used jeans!
Entirely organic papers made from natural and sustainable fibres, that not only touch and move you but that have a personality and a past full of life.

Next up, Sheedo Moments was created after listening to the growing demand of customers:
A line of wedding invitations and sustainable gifts, dedicated to bringing special moments to life. Who wouldn't like to remember the most beautiful day of their life with flowers that came out of the invitation?
For the bridal and private events sector, Sheedo Moments offers invitations, thank you cards, menus and presents for guests.

Last but not least, Sheedo Life:
The sustainable stationary brand for all nature, design and creative paper lovers. Here, Sheedo Life’s offer includes plantable seed paper greeting cards for any occasion, plantable seed paper notebooks and sustainable plantable pencils. These products are distributed through the online shop and in third party stationery shops.

Yes, you’ve guessed it, Sheedo has completely revolutionized the paper and offline marketing industry. Since its beginnings, Sheedo has kept alive its commitment to democratize a more sustainable lifestyle for all people through its products. As a result they have been able to:
Change the mindset of more than 5,000 companies who are now committed to more sustainable marketing.
Thanks to their large-scale sales of seed paper, Sheedo has reached more than 500,000 people, who have been able to plant the seed of change and connect with nature.

From the moment Gonzalo and Gala created Sheedo, who by the way were just students at the time, they were sure about ONE thing : to be a triple bottom line company, with a social, environmental and economic impact.

A few years later, they not only managed to be sustainable on all three levels, but they were also able to join the international BCorp community. This certification is granted to companies that meet societal and environmental, governance and public transparency requirements. It covers 5 key areas of impact : governance, employees, community, environment and customers.

The key to the success of this young company is that it has deep-rooted values, which creates a commitment among all members of the dynamic and motivated team.

The goal and mission of Sheedo is to make people aware of the need to be closer to nature, to take care of it, and to protect it. And to do so, through sustainable consumption alternatives, in everyday life and in the stationery, advertising and packaging industry. And this is what change looks like. This is what meaningful and positive commitment is, and this is what we should ALL be a part of. Sustainability is no longer an option, it's a necessity.

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