EINFACH MEHRWEG

EINFACH MEHRWEG

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Sykell, founded in 2021, developed the EINFACH MEHRWEG system, a reusable packaging solution for the food retail and gastronomy sectors, aimed at combating plastic pollution and accelerating the transition to a circular economy in the packaging industry. On average, every person in Germany generates 225 kg of packaging waste annually. In Germany’s catering sector alone, 14.8 billion items of disposable packaging were used in 2023.
All our reusable packaging can be returned via the existing reverse vending machine (RVM) infrastructure of the German DPG Pfandsystem, offering convenience without the need for an app or registration. The packaging is made from recyclable, BPA-free mono-material, keeping the material in circulation. Sykell manages logistics, washing, and deposit clearing, providing an all-inclusive service for consumers and businesses. This helps companies comply with the German obligation to offer reusable alternatives (Mehrwegangebotspflicht). Its compatibility with the RVM simplifies adoption and accelerates the transition to a circular economy. The unique serialization of the packaging, along with data and operational management via our internally developed CIRCULAR ERP platform, provides valuable insights into operations and packaging circulation.
With the holistic approach of EINFACH MEHRWEG, scalable and convenient circularity becomes accessible to millions across Germany. On average, EINFACH MEHRWEG reduces waste generation by 91% and water consumption by 74% over 50 uses compared to single-use packaging, according to our verified life cycle assessment (LCA).
EINFACH MEHRWEG has expanded to nearly 6,000 supermarkets and convenience stores, including retailers like REWE and HIT. In its first year of operations in 2023, the system has replaced over 1.2 million single-use packages, and this number continues to grow daily.

For the Planet, Sykell tackles the environmental challenge of packaging waste, with each German generating around 225 kg annually. EINFACH MEHRWEG replaces single-use packaging with reusable containers that can be used up to 500 times, certified by the Blauer Engel. This system reduces waste by 91% and water consumption by 74% compared to single-use alternatives and cuts CO2 emissions by 57% compared to single-use plastic packaging. By promoting circularity and integrating with the German DPG Pfandsystem, Sykell significantly reduces plastic pollution, contributing to a cleaner environment and supporting biodiversity.


For People, the system is designed for ease of use, encouraging sustainable behavior. Consumers can return packaging through existing reverse vending machines without the need for apps or registration, using the well known bottle-deposit scheme in Germany. The use of recyclable, chemical-free materials ensures safety for consumers, while the deposit system incentivizes returns, fostering a culture of responsible consumption. Sykell’s approach helps build cleaner, healthier communities, influences consumer behaviour and educates about their impacts.


For Profit, Sykell integrates sustainability with business growth. EINFACH MEHRWEG not only helps companies comply with regulations for offering reusable alternatives but also provides an all-inclusive service that simplifies logistics, washing, and deposit management. By scaling operations and expanding partnerships, Sykell aims to become the primary solution for reusable packaging in retail and gastronomy, driving both environmental impact and financial success. This model aligns profitability with sustainability, becoming more successful by replacing single-use packaging with EINFACH MEHRWEG, reshaping the packaging industry to become circular.

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Sykell’s EINFACH MEHRWEG promotes a circular economy and reduces plastic pollution. Through the use of reusable packaging made from recyclable monomaterial, the system keeps the packaging and its material in circulation and out of landfills and ecosystems, preventing pollution


As an alternative to single-use packaging, EINFACH MEHRWEG addresses the environmental challenges posed by traditional packaging. In Germany, where each person generates 225 kg of packaging waste annually, the system enables packaging to be reused up to 500 times, as certified by Blauer Engel. This reduces demand for raw materials and cuts waste by 91% and water consumption by 74% over 50 uses, according to a life cycle assessment (LCA).


It is the first reuse system integrated into Germany’s reverse vending machine (RVM) infrastructure for bottles, simplifying the return and reuse process for consumers and ensuring that packaging remains within a closed-loop system. The integration was achieved with a packaging portfolio specifically designed to meet the requirements of reverse vending machines while complying with logistics standards and industrial washing processes. All our packaging is designed and engineered in-house, featuring unique serialization through different codes, which enables automatic return, weighing and scanning at the checkout system, ensures secure and fraud-free deposit handling and reporting. All packaging is traceable within our internally developed software platform, Circular ERP, where the data is managed. This serialization enables the operational management and provides insights into packaging status, circulation numbers, and return rates. This integration and data-driven solution is new to the industry and makes it easier for businesses and consumers to adopt sustainable practices, reducing the environmental footprint of packaging.
Sykell’s solution provides a scalable model for the packaging and retail sectors with its automated return system. By shifting from single-use to reusable systems, businesses help nature recover by reducing pollution and conserving resources.

By exceeding the planetary boundaries, the stability of the Earth’s system is jeopardised. The introduction of new chemicals, such as plastics, poses unknown risks to planetary health. The global production of these “novel entities” continues to rise, and the planet now contains more than twice the mass of plastics compared to all living mammals. Alarmingly, about 80% of all plastics ever produced remain in the environment. These trends can only be halted by transitioning to a circular economy, where materials are designed for reuse rather than disposal.
Sykell’s EINFACH MEHRWEG system plays a key role in the restoration and stabilization of natural ecosystems by reducing plastic pollution and promoting a circular economy. Through reusable packaging made from recyclable monomaterial, it keeps materials in circulation, preventing them from ending up in landfills or natural environments, where they would harm biodiversity. By cutting down on the demand for raw materials and reducing the need for new productions, it supports resource conservation and lowers the ecological impact of packaging production on the ecosystem.

At Sykell, we use storytelling to amplify the environmental impact of our initiatives. We develop stories that combine emotion with factual information to highlight the urgency of plastic and packaging pollution, which threatens the biodiversity and ecological well-being of our planet and ourselves. Through our communication efforts, especially on platforms such as Instagram, our webpage and the POS, we create engaging and entertaining content that appeals to our audience while providing accurate information and current trends on topics such as the circular economy, pollution reduction, and waste management.
Through transparent communication, we educate our audience transparently about the environmental footprint of reusable and single-use packaging and inspire them to participate actively in reducing plastic waste in their daily lives. By aligning emotional narratives with factual insights, we aim to build awareness, drive engagement, and mobilize collective action towards a more sustainable future for all.
Our storytelling approach follows our core values of Impact, Science, Urgency, and Transparency. For instance, we communicate the reality of ocean plastic pollution and its threat to marine life, emphasizing the urgent need for action. We link these narratives with scientific evidence and the measurable impacts of EINFACH MEHRWEG, fostering trust and empowering consumers to make informed choices that contribute to environmental sustainability.