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100% Ishigaki Tuna

プロダクト / その他
The original name was shortened and added 100% in the front, so customers can remember the brand more easily.

The first and the most important message of this design is Freshness.
Skin of yellow fin tuna with water drops on it reminds people about fresh fish markets.

In order to create the impressions such Real thing, Honest.On the bottom of the package, customers can see what is inside clearly.

The image of fish skin and meat was surrounded by wooden patterns, just like putting something in a wood box. It suggests how nature and precious of this bag of tuna flakes is.