Mother's Andansu Miso Paste

The label for the Andansu Miso was inspired by the fact that the recipe has been passed down from generation to generation and the product itself underlays the process of fermentation which makes it change daily. This was the base for making the label reflect these both transitions using the color green as it is associated with everything natural, and making the color have a transition from a lighter to a darker shade of green. Also the combination of the simple color change and the usage of a handwritten type of typography makes the design feel like it is both modern and yet personal like the exchange of recipes.