CREATIVES

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usio201306-ayue0828-01

瓶身設計:
以「就算是最後一滴都很美味」的概念作為瓶包裝的視覺重點,最後一滴向下流動得玄米乳包含了一顆飽滿可口的玄米在裡面,說明了八德屋玄米乳「用料的實在」與「喝得到的健康」,同時搭配有米粒感串聯氛圍的玄米乳「標準字」,瓶身皆為白色網版印刷。

包裝紙與瓶蓋設計:
將米粒的圖案延伸為瓶包裝紙上的Pattern,如同日本和紙上的傳統圖案總是帶給人一種歷史悠久之感,打開包裝紙後、瓶蓋上更自信的大方印上日文字樣「最後の一滴までの美味しさ!」最後一滴都很美味!包奘紙與瓶蓋整體印刷以霧面金色為主帶有品質優良與延續傳統健康飲品之意味!

Grass Bottle design:
The design concept is from the imagine "The Hattokuya Brown Rice Milk is always delicious even the last drop " as the bottle visual design focus on.The last drop of downward mobility has brown rice milk contains a full and delicious brown rice in it on the bottle appreance, explains the Hattokuya Brown Rice Milk "genuinely-made ingredients"and" healthy drink.” Then, the concept of Brown Rice Mike logotype is made from the shring shape of rice. All the bottle are printed by white screen printing.

Cap Papar and Cap design: 
The cap paper use the pattern that is extended by brown rice shape, such as Japanese Paper use the traditional patterns always give people a sense of historic. Open the cap paper, the cap is confident printed in Japanese words "最後の一滴までの美味しさ!" It illustrates the last drop of drink is also delicious! The cap paper and cap are printed with the matted golden ink, stands for the best quality and means the continuation of traditional health drink!

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