CREATIVES

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A scene in the kitchen

プロダクト / その他
My design is an abstract but cheerful still life that captures the moment when someone
uses Ishigaki salt in their kitchen. The composition resembles minimalistic symbols...the
table, the segment of wall and the segment of a window create a home-like athmosphere
while the island-shaped pinch of salt and the blue strip of sea water tell the story of the
product: where it comes from, how pure and natural it is (like seawater) and finally we
see the story of the consumer who manages to capture a handful of nature and creates
something new and prescious with the help of it at home.

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