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RESPONSIBLE COMSUMPTION
その他
OUR LOCAL CHALLENGE:
How might we impact consumer perception to make a personal connection with the problem of environmental impact due to our consumption habits and thus develop/adopt responsible consumption habits?
CONVERSATIONAL OBJECT:
On a flip chart the participant selected 5 products that they consumed when going to the super market, under each one there was a scale of how sustainable the chosen product was. At the end the team provided a scale to inform on how responsible the participant consumption was and offered ideas on responsible practices.
How might we impact consumer perception to make a personal connection with the problem of environmental impact due to our consumption habits and thus develop/adopt responsible consumption habits?
CONVERSATIONAL OBJECT:
On a flip chart the participant selected 5 products that they consumed when going to the super market, under each one there was a scale of how sustainable the chosen product was. At the end the team provided a scale to inform on how responsible the participant consumption was and offered ideas on responsible practices.
