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Paris Jam - Digital Karma

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How might we incentivize corporate food kitchens to reduce foot wastage by incentivizing donations to underprivileged communities through a gamified platform?

For this year’s global goals jam the Paris team collaborated with an organisation called Wafflecube, based in Bangalore, India. Wafflecube had developed the concept of a platform called “Digital Karma”, with the goal of connecting charitable organisations to underprivileged communities by orchestrating supply and demand.

The organisation is currently collaborating with NGOs Swabhimaan and Makkala Jagriti in Bangalore. and has already achieved some impressive progress. For example, they deliver around 150,000 meals a months and do so consistently for 70% of the days in a month.


Sprint 1: Exploration

We spent the first sprint understanding the goals of “Digital Karma” through interviewing key stakeholders. We understood the current state of the platform and explored potential improvements with the founding team of the platform. To test our understanding, we elaborated on the problem by creating stakeholder map to understand the various motivations and relationships between all the parties involved.

Sprint 2: Respond

To critically analyse the functions of the platform and to discover an area for contribution we conducted a design method called “How might we”. The goal was to identify key dimensions and topics for implementing, growing and improving Digital Karma. In this sprint we decide to work on the problem statement through a dot voting round:

“How might we incentivize corporate food kitchens to reduce foot wastage by incentivizing donations to underprivileged communities through a gamified platform?”


Sprint 3: Make it

This sprint was focused on creating ideas for gamification and the screens for the web platform. We designed two screens for the platform with the goal of fostering a sense of friendly and purposeful competition to donate meals. We targeted corporate organisations that have their own kitchens and oftentimes a surplus of food for their employees.

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