An Open Innovation Platform for Accelerating Businesses with the Power of Creators
What is AWRD?
AWRD is a service that fosters open innovation and accelerates businesses by connecting them with creators via competitions and hackathons.
Engaging with a large volume is key when looking for phenomenal products and ideas.
AWRD draws on twenty years of creator connections and FabCafe’s unique global creator network, enabling it to collect products and ideas not just in Japan but from around the world as well.
However, even once you have assembled all these outside parties, simply conducting hackathons and competitions is not enough to get substantive results.
What kind of creators are needed? What sort of reviewers would be best suited to the project? And what kind of process is required? Our highly experienced staff will provide support regarding all these points.
Do the chosen products and ideas have an initial connection to the business? If so, open innovation is sure to be a success.
We also offer original programs for in-company workshops and product development to help businesses establish their identity. AWRD connects creators, ensuring a smooth start for projects by using highly effective communication strategies.
|FREE PlanFree usage fee||PRO PlanMonthly Plan||ENTERPRISECustomized plan for corporate clients|
|Fee||Free||$1,400 /Month||We will provide the most suitable proposal based on your needs.
Click here for details.
|Number of Projects||１||10 Projects ($140 for each project after that)|
|Entry Period||Only 3days||No restrictions (within the contract period)|
|Application Form / Application Agreement||Default Only||Permission to use template and edit|
|Online Reviewing Function||1st Review only||For the 1st–3rd review|
|Enty Data (CSV) Download|
|AWRD Newsletter Subscription||Please note that the editor of the AWRD newsletter will randomly select featured projects.|
Completely order-made enterprise plans also available! Please contact us for more information.
A Selection of Useful Operational Functions
The Vote Function
This function allows one-click popular voting, providing rewards for audience participation and involving more people – ideal for achieving effective PR results!
The Online Response & Review Function
This online platform combines recruitment notices, a response system, product management, reviews, and results announcements into one package. Responders and reviewers can use this system no matter where they are, greatly reducing both cost and the difficulties that accompany office-based work.
The Unique Messaging System
With this system, all involved parties can be notified simultaneously about things like extended recruiting periods and event information. Responses from individuals can also be answered quickly with this message base, keeping participants’ motivation levels high.
“Creating New Visual Content by Connecting with Creators”
For this project, we held a competition to find creators to produce unique images reflective of Japan. We introduced an advisor system to preserve individuality and quality, ensuring consistency for the ambassador-headed PR branding and the images created. As a result, our client gained both a new creator network and a new perspective on PR work.
“From BtoB to BtoC – A Change in Business Model”
Front, a company focused on steel building materials, decided to take on the challenge of changing its business model by becoming a BtoC business. Accordingly, it conducted a campaign to collect product ideas featuring ARTSTEEL, a special kind of steel. Front incorporated AWRD competitions into its existing product development efforts, creating a community that ultimately allowed them to engage in international collaborations with designers