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Title of the submitted project/idea
Re-Tufted-Plastic : QR Bag
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Title of the submitted project/idea (English)
Re-Tufted-Plastic : QR Bag
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URL of a video introducing the submitted project or idea (5 minutes or less)
https://youtu.be/pKMzl5ZBPjw
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Brief concept description of the submitted project/idea
Plastic shopping bags that are printed with bold graphics and texts have been a big part of the community since the 1980s. Different brands seek to communicate with their consumers through the use of these texts, simply by conveying messages such as “ Thank You” or “Have A Nice Day” in order to leave a memorable effect. We applied this idea along with our current mindset, to create a conversation with our customer through the use of QR code, which represents the current lifestyle of our customer. By scanning the QR code on their phone, the customers can access our website easily without having to type in any URL.
The choice of sustainable materials were selected to represent our brand’s awareness to the environment. The bag itself was woven with yarns that are reproduced from Recycled Plastic Bag - PE. While the QR code and Shibori inspired pattern on the bag are hand-tufted by using yarns that are made from Recycled Plastic Bottle - PET. The process of Recycled PET yarn is begun by collecting plastic bottle trash, commonly found in the Thai Ocean. These plastic waste then undergo a recycling process in order to be reproduced into usable yarns. We adopted the philosophy of the Circular Design System to make the most out of all the existing resources, and lower use of new supply. This process minimized the use of new energy up to 30% when compared to extruding yarns from Virgin Polyester. -
Brief concept description of the submitted project/idea (English)
Plastic shopping bags that are printed with bold graphics and texts have been a big part of the community since the 1980s. Different brands seek to communicate with their consumers through the use of these texts, simply by conveying messages such as “ Thank You” or “Have A Nice Day” in order to leave a memorable effect. We applied this idea along with our current mindset, to create a conversation with our customer through the use of QR code, which represents the current lifestyle of our customer. By scanning the QR code on their phone, the customers can access our website easily without having to type in any URL.
The choice of sustainable materials were selected to represent our brand’s awareness to the environment. The bag itself was woven with yarns that are reproduced from Recycled Plastic Bag - PE. While the QR code and Shibori inspired pattern on the bag are hand-tufted by using yarns that are made from Recycled Plastic Bottle - PET. The process of Recycled PET yarn is begun by collecting plastic bottle trash, commonly found in the Thai Ocean. These plastic waste then undergo a recycling process in order to be reproduced into usable yarns. We adopted the philosophy of the Circular Design System to make the most out of all the existing resources, and lower use of new supply. This process minimized the use of new energy up to 30% when compared to extruding yarns from Virgin Polyester. -
Detailed description of the submitted project/idea
The classic plastic shopping bag that we are familiar with is reinterpreted through the use of recycled materials, as well as the philosophy of Circular Economy. By combining the function and the design under the concept of sustainable life, we create this bag to replace the single-use plastic bag. Our design incorporated the use of hand-tufting technique to create a highly visible QR code, which allows customers to access our website easily on their phone without having to type in the URL. Anyone that sees the potential of using a QR code as a public relation method may also seek collaboration with us in the future.
Tie-dyeing is a method of fabric manipulation that is deeply rooted in the history of many cultures including Thai. We began designing by using this thought as a stepping stone to create the Shibori-Inspired graphics on the bag. The bag itself was woven with yarns that are reproduced from Recycled Plastic Bag - PE. The QR code and Shibori pattern on the bag are later hand-tufted onto the shopping bag by using yarns that are made from Recycled Plastic Bottle - PET.
This multipurpose bag consisted of two different sides. A huge QR code is visible on one side to create an impact, while a Shibori-Insipired pattern is hand-tufted on another side for a more relaxed aesthetic. The consumer is given the choice to decide which side best represents them on that day. -
Detailed description of the submitted project/idea (English)
The classic plastic shopping bag that we are familiar with is reinterpreted through the use of recycled materials, as well as the philosophy of Circular Economy. By combining the function and the design under the concept of sustainable life, we create this bag to replace the single-use plastic bag. Our design incorporated the use of hand-tufting technique to create a highly visible QR code, which allows customers to access our website easily on their phone without having to type in the URL. Anyone that sees the potential of using a QR code as a public relation method may also seek collaboration with us in the future.
Tie-dyeing is a method of fabric manipulation that is deeply rooted in the history of many cultures including Thai. We began designing by using this thought as a stepping stone to create the Shibori-Inspired graphics on the bag. The bag itself was woven with yarns that are reproduced from Recycled Plastic Bag - PE. The QR code and Shibori pattern on the bag are later hand-tufted onto the shopping bag by using yarns that are made from Recycled Plastic Bottle - PET.
This multipurpose bag consisted of two different sides. A huge QR code is visible on one side to create an impact, while a Shibori-Insipired pattern is hand-tufted on another side for a more relaxed aesthetic. The consumer is given the choice to decide which side best represents them on that day. -
URL of your project / idea
https://demarkaward.net/en/demark_winner/detail/12570
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