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stible=still usable「まだ、使える。」








stible=still usable
The "stible" circular service for reusable packaging , which aims to reduce the amount of waste generated by deliveries, is one way to address the social issue of mass production and mass consumption.
The key phrase is "still usable. The keywords "still usable," "still usable," and "still usable as a resource and material," express the idea of "cherish one item and use it for a long time" and the message that "even if it is no longer usable, don't throw it away.
We believe that the true value of reusable packaging materials is to convey this message and make it part of the culture.

When conventional cardboard boxes are used, the process stops at "recycle/disposal," and it is difficult to communicate with customers. However, with the stible service, "coupon communication/point communication" will occur between the store, customer, and stible. In other words, we believe that a community will be born naturally.
We believe that "co-creation" will be born from the community, and co-creation will lead to "empathy and sharing," which in turn will lead to even greater "co-creation. We believe that this "co-creation, empathy, and sharing" will further expand our efforts to address social issues.

-Future Prospects-

◇Set a fiscal year-end for CO2 emitted during the collection process of stible, and implement offsets
Once a year, the CO2 emitted during the collection phase of stible is calculated and offset.

◇Operation of owned media with the theme of "co-creation, empathy, and sharing
We would like to create a place where companies that have introduced stible and organizations that are working on social issues can disseminate their information.

◇Expansion of collection sites
We are considering partnerships with companies that have introduced stible to set up collection boxes in their actual stores or at pop-up events.

◇Development of standards for package placement delivery
We will continue to work on the development of standards and measures that will enable safe and secure delivery.

◇Strengthening rental of returnable containers
We will also work to create a system for renting stible as packing materials used in inter-company and inter-warehouse transportation.