CREATIVES

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7. Teguri Soba

Product introduction
・Echigo Tsumari is famous for its textiles, and there is a tradition of using the sticky extract from seaweed ("funori") as a
binding agent when weaving. The paste is applied to the horizontal weft thread to give it shape. The founder of Kojiyama
turned to this funori paste and wondered if it could be used to make stronger soba noodles. After much research and
trials, the result was "funori soba."
・The noodles are made from Aonuma's "Toyomusume" soba flour, and the water used when making them comes from
an aquifer whose water source is pure melted snow, a tradition for over forty years. These noodles epitomize the spirit of
"local production for local consumption."
・You are asked to design the packaging for two products: a two-person serving of dried noodles, and the lid for a gift box
containing a three-person serving.
・In the event that your design is chosen, we will also ask you to add details to its description and assist in the design of
the food preparation.
・In the event that your design is selected, we may ask you to assist in the product development stage.
・Planned price: 400 yen(1 package) , 1,300 yen(1 box)
・Web site: http://www.kojimaya.co.jp/index.html

Type of design sought
・The design should convey that the noodles are made from local ingredients and are finely crafted with artisanal care
 - We are looking for a design that suggests high quality and luxury

Product specifications
・ Materials for item A packaging: paper (a Japanese washi paper style)
・Materials for item B box: paper (any material of your choice)

Design specifications
・Item A packaging: Total area (Height of front side: 280mm high x 40mm wide)
Item B box: Lid size (250mm high x 140mm wide)

Required text
・logo: compny logo、Water wheel logo
  Please download the graphic at the URL at right http://www.awrd.com/downloads/lwstaff/archive/317099
・Product Name: “魚沼 手繰りそば “ ※Should be written in Japanese.
・Additional text: “布乃利つなぎ” “純国産” ※You may add any text as desired ※Should be written in Japanese.

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