Snow White

Looking at the logo, it's almost impossible not to think of the legendary tale, Snow White. However, the logo refers more to the bitten apple, the sin, for which (according to the legend) we're all here, now. Reinterpreting the story with the tale of Snow White, the intent is to show not the act of biting the apple but the presence of both good and evil. The choice of using the hands element seemed appropriate to bring together these two sides, that couldn't exist without each other. The apple, still intact, is passing from one hand to the other. What is that fruit going to be? What does that bite truly lead to?