• 12224

Upbeat Geometry

My design is a modern yet friendly packaging that works with multiple symbols including the iconic shape of the cookies. The outer box features geometric shapes, one of which is the actual cookie, while the other is an interpretation of the target audience - the face of a woman. Branding elements also include a sleek blue logo icon that repeats as a pattern for the inside and an emblem made of dots with a hand drawn feel that is embossed into the cookie simultaneously. This design aims to have an upbeat yet elegant atmosphere with a good quality hand crafted feel that helps the product get closer to the consumer.