CREATIVES

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338 fleeting moments

youfab2014

338 fleeting moments explores the meaning of true success in meritocracy. Society keeps providing certain people the opportunity to get rewards. This system creates winners and losers. It leads winners to get emotional and material “acknowledgement”.

“Who gives the award?” “What does the award look like?” “What is the true success?”
I chose the trophy as an object to represent success and victory. A trophy is a tangible object that encourages winning and separates winners from losers. This is a fleeting moment. The trophy gradually becomes a symbol of emptiness. The trophies are divided into eight different categories: Social status, Money, Masculinity, Celebrity, Independence(freedom), Virtue, Security and Novelty.
The categories represent our desire for success. These come from human nature and societal expectations.
Many tiny trophies that people have acquired never fill in the big empty box. They are just supporting the box. They are fictional, empty and endless.

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