I have always considered myself a designer and problem solver. Time and experience has changed my perceptions and understanding of need and creativity but I am essentially driven by the same motivation I have always had. Sometimes you get so locked into a specialist area that you can struggle to see beyond conventional wisdom and get trapped in a kind of design dogma. It’s good to come at problems as a fresh voice unencumbered by following the rules. I think that all things are possible in product design providing it is within the laws of physics and even then you have to ask the question ‘what if?..’ That’s a powerful tool whether you are considering form and function, innovation, or aesthetics. ‘Yes we can’ was built into my philosophy long ago. As a designer I have developed designs in a wide range of materials including smart and modern materials embracing cutting edge technologies to deliver a solution.
It’s become a cliché to say you only notice good design by its absence which puts an emphasis on operation and functionality, I believe it goes further than this. Good design should also provoke an emotional response, a connection between the product and the user increasing its desirability enormously. I also think we have an increasingly sophisticated user base ready to make that connection. Design is one of the defining markers of cultural development. It can bridge ideological differences whilst retaining individual identity. Art and Design are powerful tools that can lead development and because of this a significant responsibility rests with those practicing in the field to ensure sustainability and reduce detrimental human impact from technology, and if allowed they can be a key tool in educating and developing respect for quality and performance.
Activities
Product Design, Others
Awards
Language
English
