CREATIVES

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Taste the food

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Our challenge is to try to change the mindset, attitude and behavior of customers who feel negatively about foods that are not "beautiful" or "perfect".

Team Oni-san

Yoichi-san is a cafe manager who needs to find a way to encourage customers to challenge their ideas of 'fresh' and 'perfect' foods, reducing food waste, because they value sustainable business models.

Concept sketches

Final Concept sketch with prototype for onigiri (rice ball) laser cutter kit for making onigiri with food scraps.

Scrap food onigiri maker, created by laser cutter

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