CREATIVES

  • 744

ぐるぐるRadish 「捨てる」を「生かす」に変える、宅配型サーキュラーエコノミー

『ぐるぐるRadish』とは、1988年創業の宅配ブランド「らでぃっしゅぼーや」が2022年10月17日に始動するサーキュラーエコノミー推進プロジェクトです。既存の取り組みに加え、より多くの方に参加の接点を提供する多様な循環サービスを展開することで、サーキュラーエコノミーを暮らしに根付かせ、広げることを目指します。
循環の取り組みを持続的・包括的なものとすべく、次の「3つの循環」を軸に展開します。

●リジェネラティブ:家庭の生ごみを環境保全型農業に取り組む生産者の畑に還元する「乾燥資源の循環」、廃食器を再生陶土として活用する「食器の循環」、不要な衣類を再生繊維に変える「衣類の循環」を実施。
●サーキュラー:洗剤や紙類などの消耗品は、リサイクル・アップサイクル原料を活用した製品、排水後の生分解性の高い製品を提供する。
●リユース&リペア:梱包資材のリユースや、「包丁研ぎ」「布団丸洗い」などのメンテナンスサービスを提供する。

“GURUGURU* Radish" is a project to promote the circular economy that Radish Boya, a home delivery brand established in 1988, will launch on October 17, 2022. In addition to existing initiatives, the project aims to root and expand the circular economy in people's daily lives by developing a variety of circulation services that provide more people with a point of contact for participation.
In order to make our circular initiatives sustainable and comprehensive, we will develop them around the following "three cycles".

●Regenerative: "Circulation of dried resources," in which household food scraps are returned to the fields of producers engaged in environmentally friendly agriculture; "Circulation of tableware," in which waste tableware is used as recycled ceramic clay; and "Circulation of clothing," in which unwanted clothing is converted into recycled fiber.
● Circular: Consumables such as detergents and paper products are provided using recycled and upcycled raw materials, and products that are biodegradable after wastewater is discharged.
●Reuse & Repair: Reuse packaging materials and provide maintenance services such as "knife sharpening" and "whole bedding washing.

*GURUGURU is a Japanese onomatopoeia that describes the movement of a circulation or spiral.

Back