Upcycling unused resources to create new value and recyclable specialty products in rural areas.
Nokonoshima Island in Hakata Bay, upcycling camellias, which have been an unused resource on the island, to create a region where they can be recycled for agriculture and tourism. The raw materials are carefully nurtured to protect the beauty and abundance of nature. All of them have a unique story of their producers. This is a product that creates new value as a human- and earth-friendly cosmetic that delivers the richness of nature's season by visualizing local resources and stories and carrying the feelings of the local people.
We are fusing people who know local resources, people with ideas, and local companies by using not only raw materials but also a completely additive-free manufacturing process that uses special technology developed by local companies to nano-form oil drops and stably mix them with water.
Local regions are a treasure trove of potential for growth, and by promoting industry through the utilization of local resources and creating a flow of people through the accumulation of such resources, it is hoped that new innovations will be created.
#TSUBAKI #Upcycle #japancosmetics
Local resources, which have fine and excellent materials and production stories, but which do not receive much light, are inextricably linked to social problems such as a lack of successors and depopulation. In addition, the spread of the new type of coronavirus has caused economic exhaustion in rural areas. We are creating new value by focusing on the resources that are right in front of our eyes, upcycling unutilized resources, and creating a visualization of the people and regions involved by layering unique stories unique to the producer and production area and communicating their appeal. We are working to develop local industries that are closely connected to the local community and that will lead to the vitality of the region into the future.
We believe that by using raw materials whose producers' faces are visible and working to create new value, we can contribute to the approach to the next generation and the development of connectable local industries, taking advantage of the opportunity created by exchanges with people in the production area and the region as a whole.
We place importance on the connection between people and production areas so that "nature," "producers," "customers," and "products" can all envision the same future.