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Name of the submitted project or idea (in English or both English and your language)
TULU - Own Less, Live More
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URL of a video introducing the work（under 5 minutes）
https://www.youtube.com/watch?v=xFJG9npI_to
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Detailed explanation of the submitted project or idea (in English or both English and your language)
TULU offers an innovative circular economy solution for urban living, providing residents of apartment buildings access to shared, on-demand items like appliances, tools, and entertainment products through a user-friendly app. Founded on the principle of "own less, live more," TULU allows users to borrow instead of owning, reducing the need for individual ownership and significantly cutting down on waste.
The project started from the realization that urban residents often lack space and resources to own a wide range of products they seldom use. TULU evolved as a response to this challenge, creating an efficient system for shared consumption that promotes sustainability. Since its launch, TULU has rapidly expanded across major cities globally, gaining attention for reducing carbon footprints and promoting resource efficiency. By focusing on reusing products, TULU not only minimizes waste but also supports a more affordable and flexible lifestyle for residents. The platform has demonstrated clear success, with high engagement rates and positive environmental impact, and is poised for further expansion. -
How does your work address the 3 P’s (for Planet, for People, for Profit) for Sustainability?
Memory updated
I can definitely help with this application for the circular economy award competition. Here’s how you could answer each question based on the innovative aspects of TULU:
1. Name of the Submitted Project or Idea:
TULU - Own Less, Live More
2. Detailed Explanation of the Submitted Project or Idea:
TULU offers an innovative circular economy solution for urban living, providing residents of apartment buildings access to shared, on-demand items like appliances, tools, and entertainment products through a user-friendly app. Founded on the principle of "own less, live more," TULU allows users to borrow instead of owning, reducing the need for individual ownership and significantly cutting down on waste.
The project started from the realization that urban residents often lack space and resources to own a wide range of products they seldom use. TULU evolved as a response to this challenge, creating an efficient system for shared consumption that promotes sustainability. Since its launch, TULU has rapidly expanded across major cities globally, gaining attention for reducing carbon footprints and promoting resource efficiency. By focusing on reusing products, TULU not only minimizes waste but also supports a more affordable and flexible lifestyle for residents. The platform has demonstrated clear success, with high engagement rates and positive environmental impact, and is poised for further expansion.
3. How does your work address the 3 P’s (for Planet, for People, for Profit) for Sustainability?:
For Planet: TULU significantly reduces waste by promoting shared use of items instead of single ownership. This reduces the demand for new products, lowering manufacturing-related emissions and minimizing resource consumption.
For People: TULU enhances urban living by offering a convenient and affordable solution to access various household and lifestyle products without the need for permanent ownership. Users benefit from a decluttered home and the freedom to use what they need, when they need it, fostering a sense of community.
For Profit: TULU creates a profitable model by providing subscription-based access to shared products, reducing costs for residents and creating new revenue streams for building owners. Its scalable model has attracted investments and partnerships, driving sustainable growth while keeping operational costs low. -
Keywords
Proptech, Consumerism, Smart Cities
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If you have a website for your submitted project or idea, please provide the URL
www.tulu.io
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If you have a social media account for your submitted project or idea, please provide the URL
https://www.instagram.com/tulu.io
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Special Prize Question 1: "Empowering nature to create a new loop”: How does your work strengthen or support nature’s ability to capture and convert waste into valuable resources? How does your work advance industry practices by introducing nature-positive alternatives?
TULU promotes circularity by reducing the need for new consumer goods. By encouraging shared usage, fewer items are produced, extending the lifecycle of existing products. This system directly prevents waste from entering landfills and reduces the resource intensity of producing new goods. TULU also supports manufacturers in creating durable, long-lasting items, encouraging a shift towards sustainability-focused design.
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Special Prize Question 2: “Regenerating ecosystems”: In what inspiring ways does your work contribute to the restoration and stabilization of natural ecosystems?
By lowering the production of new products, TULU reduces industrial emissions and the depletion of natural resources, directly contributing to ecosystem preservation. By encouraging urban communities to adopt a shared economy, it also fosters responsible consumption patterns that promote environmental regeneration, reducing the burden on ecosystems.
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Special Prize Question 3: “Education and storytelling”: How does your work make complex bioeconomy concepts accessible and engaging?
TULU makes complex concepts like the circular economy accessible by showing residents the immediate benefits of resource sharing. Through its app and community engagement initiatives, TULU educates users on reducing their carbon footprints, waste management, and conscious consumption, making sustainability a part of their daily lives in an engaging, practical way.
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TULU - Own Less, Live More
Others
TULU offers an innovative circular economy solution for urban living, providing residents of apartment buildings, student housing, retail centers, and hotels, access to shared, on-demand items like appliances, tools, and entertainment products through a user-friendly app. Founded on the principle of "own less, live more," TULU allows users to borrow instead of owning, reducing the need for individual ownership and significantly cutting down on waste.
The company started from the realization that urban residents often lack space and resources to own a wide range of products they seldom use. TULU evolved as a response to this challenge, creating an efficient system for shared consumption that promotes sustainability. Since its launch, TULU has rapidly expanded across major cities globally (active in 43 cities including New York, London and Amsterdam, across 12 countries, and 100,000 households), gaining attention for reducing carbon footprints and promoting resource efficiency. By focusing on reusing products, TULU not only minimizes waste but also supports a more affordable and flexible lifestyle for residents. The platform has demonstrated clear success, with high engagement rates and positive environmental impact, and is poised for further expansion.
The company started from the realization that urban residents often lack space and resources to own a wide range of products they seldom use. TULU evolved as a response to this challenge, creating an efficient system for shared consumption that promotes sustainability. Since its launch, TULU has rapidly expanded across major cities globally (active in 43 cities including New York, London and Amsterdam, across 12 countries, and 100,000 households), gaining attention for reducing carbon footprints and promoting resource efficiency. By focusing on reusing products, TULU not only minimizes waste but also supports a more affordable and flexible lifestyle for residents. The platform has demonstrated clear success, with high engagement rates and positive environmental impact, and is poised for further expansion.
