CREATIVES

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IWATA / unbleached project

東洋の思想に、「天人合一(天=宇宙、自然と人はひとつながり)」という考え方があります。
私たちは、人は自然の一部であり、暮らしは自然と密な関係にあるという教えにならって、自然と人の暮らしの調和を尊重した寝具を開発し、持続可能なものづくりのプロセスを構築していきます。
私たちは企業活動を通じて、大きく二つのアプローチから「自然との調和」を実現していきます。ひとつは、忙しい現代人の毎日に「自然のリズムと同調した良質の睡眠」をお届けすること。月や太陽など自然のリズムと身体が対応しやすい睡眠環境があれば、人は健やかに眠ることができます。もうひとつは、「自然の限界範囲内でのものづくり」。大量に生産・消費・廃棄する直線型デザインから、持続可能な循環型デザインへシフトしていく試みです。

In Eastern philosophy, there is a concept known as "Tenjin Gōitsu" (Unity of Heaven and Man), which suggests that the universe, nature, and humanity are interconnected. Following this teaching, we recognize that humans are a part of nature, and our daily lives are closely related to the natural world. With this in mind, we are committed to developing bedding that respects the harmony between nature and human life, while also building a sustainable production process.
Through our corporate activities, we aim to achieve "harmony with nature" through two major approaches. The first is delivering "high-quality sleep that is in tune with natural rhythms" to busy modern people. With a sleep environment that aligns with natural rhythms, such as those of the moon and sun, individuals can achieve healthier and more restful sleep. The second approach is practicing "manufacturing within nature's limits." This is an effort to shift away from the linear design of mass production, consumption, and disposal, toward a sustainable, circular design.

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