CREATIVES

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WoW

Our group's HMW question was:
"HMW create consciousness about decreasing water resources because of the climate crisis in Istanbul?" Our first activity was to understand the actors in the system and deep dive into our persona. Our target persona were the parents who have a 15-year-old child or younger. After deciding on that we prepared our question set for the field research. With great teamwork some of us went for the field research, some of us made the desk research.

We gathered our insights from the field research and fed them with the desk research and came up with 9 insights and decided on working on this insight:

"S/he doesn’t think that the water crisis is a problem in a close future, because s/he does not get informed about water crisis on media. But they think that they would be running away from their hometown if anyhow water crisis causes life thread."

In the ideation phase we came up with some genius ideas but we eliminated them by voting, focused on 2 and decided to work on the framed sketch as you could on the uploaded picture below.

In the prototype, we wanted to show people that while they are using the water the screen beyond is changing from green to desert. And It is on their hands to change it. So they will see their behaviors have direct consequences individually.

Our future steps are these:
- Enhancing the existing prototype to a digital product with a video screen coordinated with water usage.

- Creating videos each time using place oriented shots with VR glasses.

- Installing the prototype in critical regions of Istanbul.

- Collecting data and getting some statistics and sharing them with the public.

Making collaboration with municipalities to enhance visibility in other regions of Istanbul.

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