CREATIVES

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AIR POLLUTION

OUR LOCAL CHALLENGE:
How might we raise awareness about the problems caused by poor air quality in Monterrey and its metropolitan area?

CONVERSATIONAL OBJECT:
Role-playing exercise where a person person simulated driving a car. Different objets were handed to him/her, such as "time", "money", etc. The team provided information about how the participant could optimize those resources by carpooling, as well as tackling the air pollution problem in the city.

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