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Milan Global Goals Jam
Others
The Milan Global Goals Jam focused on water and climate change (SDG n. 6 + SDG n. 13).
The challenge was the result of the reframe of:
- target 6.5 Implement integrated water resources management: 6.5.1.i Design actions to start ripple effects impacting on water usage
- target 13.B Promote mechanisms to raise capacity for planning and management: 13.b.1.i Design actions to impact on climate change.
Addressing the question HOW BLACK IS BLACK FRIDAY? Selected among the 100 questions for tomorrow promoted by IED students within Under Pressure, a three-year project launched in occasion of the 2019 Milan Design Week.
Jammers in Milan explored the deep historical, social, economic and environmental issues that lay within and around the Black Friday experience from a sustainable development standpoint.
IED students from Milan and Rome worked in teams from 19th of September to 22nd of September in Cascina Cuccagna, a farmstead from the XVIII century that is now a place of culture and participation in the city center, where urban and country environments mix through a sustainable approach.
The 4 teams reassessed the challenge, using the toolkit made available to them, and tackled it from both shared and personal perspectives.
The first team focused on changing the consumer behaviour from a temporary-based one to a sustainable one. In the process, they concentrated on the key points of consumer culture and emotions, with the main aim to evolve the practice of a "swap party" into a multi-cultural and cross-generational event capable of raising awareness on the consumption of water and consequent impact on climate change by the processes of production of objects. In addition to creating an experience capable of having an influence on people's consciousness, the project focused on meeting people’s needs while creating a system of personalized value tagging to existing products.
The second team recognized that communication, fashion and design related fields are currently creating products, services or messages that can be linked to the development of problems pertinent to climate change and water shortage. The project developed through two viewpoints, that of the creatives as individuals and that of the creatives as professionals, with the intent of activating designers as both people and as practitioners towards the achievement of positive change. The idea builds on informal education networks and meeting points, both virtual and physical, to acknowledge, evolve and act upon acquired cross-cutting and transnational knowledge. Motto: impact locally and grow globally.
The third team concentrated on highlighting the consequences of human choice. Through a system of fun-and-reflective designed experiences, the project engages people in acknowledging and understanding their current lifestyle and consumption patterns and the impact that their everyday actions have in shaping the future. Focusing primarily on Fashion, the system facilitates the comparison between actual personal needs and social expectations with the objective of promoting a more conscious community. The project explored the possible ripple effects of a renewed approach to the consumption of fashion products from a short to long term perspective.
Changing the social behaviour of people by underlining the value of giving new life to a product in helping our planet was the challenge the fourth team concentrated on. The team developed the idea of a community-based social system for the reuse, recycle and regeneration of products building on the intrinsic values of the objects themselves and that of the people they belong to: amongst others, memories, relationships and resilience. The project proposal is inspired by the phenomenon of Kintsugi extending it to the concept of community, as well as products, bringing people and cultures together in inclusive e cohesive settings.
The challenge was the result of the reframe of:
- target 6.5 Implement integrated water resources management: 6.5.1.i Design actions to start ripple effects impacting on water usage
- target 13.B Promote mechanisms to raise capacity for planning and management: 13.b.1.i Design actions to impact on climate change.
Addressing the question HOW BLACK IS BLACK FRIDAY? Selected among the 100 questions for tomorrow promoted by IED students within Under Pressure, a three-year project launched in occasion of the 2019 Milan Design Week.
Jammers in Milan explored the deep historical, social, economic and environmental issues that lay within and around the Black Friday experience from a sustainable development standpoint.
IED students from Milan and Rome worked in teams from 19th of September to 22nd of September in Cascina Cuccagna, a farmstead from the XVIII century that is now a place of culture and participation in the city center, where urban and country environments mix through a sustainable approach.
The 4 teams reassessed the challenge, using the toolkit made available to them, and tackled it from both shared and personal perspectives.
The first team focused on changing the consumer behaviour from a temporary-based one to a sustainable one. In the process, they concentrated on the key points of consumer culture and emotions, with the main aim to evolve the practice of a "swap party" into a multi-cultural and cross-generational event capable of raising awareness on the consumption of water and consequent impact on climate change by the processes of production of objects. In addition to creating an experience capable of having an influence on people's consciousness, the project focused on meeting people’s needs while creating a system of personalized value tagging to existing products.
The second team recognized that communication, fashion and design related fields are currently creating products, services or messages that can be linked to the development of problems pertinent to climate change and water shortage. The project developed through two viewpoints, that of the creatives as individuals and that of the creatives as professionals, with the intent of activating designers as both people and as practitioners towards the achievement of positive change. The idea builds on informal education networks and meeting points, both virtual and physical, to acknowledge, evolve and act upon acquired cross-cutting and transnational knowledge. Motto: impact locally and grow globally.
The third team concentrated on highlighting the consequences of human choice. Through a system of fun-and-reflective designed experiences, the project engages people in acknowledging and understanding their current lifestyle and consumption patterns and the impact that their everyday actions have in shaping the future. Focusing primarily on Fashion, the system facilitates the comparison between actual personal needs and social expectations with the objective of promoting a more conscious community. The project explored the possible ripple effects of a renewed approach to the consumption of fashion products from a short to long term perspective.
Changing the social behaviour of people by underlining the value of giving new life to a product in helping our planet was the challenge the fourth team concentrated on. The team developed the idea of a community-based social system for the reuse, recycle and regeneration of products building on the intrinsic values of the objects themselves and that of the people they belong to: amongst others, memories, relationships and resilience. The project proposal is inspired by the phenomenon of Kintsugi extending it to the concept of community, as well as products, bringing people and cultures together in inclusive e cohesive settings.
