CREATIVES

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PLASTICITY

What is Plastic?
When people think of plastic, they probably imagine half-liter bottles, fields of straws, plastic pieces inside a dead bird, single-use bags fluttering in the wind or mountains piled high with plastic trash.

But nobody thinks of the recycled plastic that is a supply of hygiene medical equipment or cosmic radiation protection. What is Plastic?

Is it an evil monster that destroys the environment that mankind depends on? Or is it a friendly creature that represents the advancement of human civilization?

We want people to understand that there are two sides to plastic. Depending on the way that people treat it, plastic can transform into a monster or a helper.

What we need is not a world without plastic.

What we need is to figure out how to use plastic in a better way.

http://moreplasticity.com/
2019

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