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農家さんがつくる、トマトコンフィチュール（ジャム）
プロダクト
/ その他
トマトのジャム「赤トマトのコンフィチュール」。え！トマトのジャム！？どうやって甘さを表現しようか？その答えはチェック模様でした。丹念に育てたトマトの表現には小さな帽子。
The focus of this product was to demonstrate the sweetness of this item and it's endless possibility of pairing combinations. However, in Japan, tomato jam is still not a popular item. By selecting a check-patterned design, similar to those found on typical sweet jams, the consumer could immediately create a correlation to other popular sweet products. This product goes well with bread, ice cream, pasta, et cetera... it has definitely put up a fight against ketchup!
The focus of this product was to demonstrate the sweetness of this item and it's endless possibility of pairing combinations. However, in Japan, tomato jam is still not a popular item. By selecting a check-patterned design, similar to those found on typical sweet jams, the consumer could immediately create a correlation to other popular sweet products. This product goes well with bread, ice cream, pasta, et cetera... it has definitely put up a fight against ketchup!
