Local allures x Creative talent = Revitalizing local communities with new items!
Originally inspired by an international arts festival, the Roooots Specialty Redesign Project is a collaborative initiative designed to showcase regional specialty goods and creative talent from around the world as well as promote sustainable development on a regional level. Roooots, an initiative by Loftwork.com which is the global open platform for creative talent with over 16,000 registered users, is a competition calling for entries of reworked package designs of regional specialty products. The designs will be judged and the creators of the winning entries will collaborate with regional manufacturers to bring the redesigned, regional specialty products to new markets.
The past international arts festivals collaborated with Roooots
The Roooots Project Flow
The Roooots Achievements
Product sales of some of the redesigned products soared as much as 20 times.
At the Echigo-Tsumari Art Field in 2009, sales of redesigned specialty items increases dramatically, and some products saw sales climb anywhere between 3 to 20 times compared to prices at the time of the previous art festival. Japanese mint candy sales soared 15 times, and Tsumari Soba noodle* sales rocketed 20 times, selling more than 2000 units. *Last time, soba noodles with a different package and by a different company were sold.
Providing opportunities for young creators to shine.
Roooots is an open competition that offers young budding creators, regardless of their experience or achievements, an opportunity to produce their own original designs and get some experience under their belts. The products redesigned for the Roooots Project have been recognized the world over with a wide array of awards. (One Show, D&AD Awards, Tokyo TDC Annual Awards, Pentawards 2010, Asia Design Award, and the Japan Package Design Awards, etc.)
Awarded the 2010 Good Design Award in the Public Communications Category
The Roooots Redesign Specialty Product Project was awarded with a Good Design Award by the Japan Institute of Design Promotion. The award recognized the project’s achievements such as driving record sales of many of the Roooots products, some as many as 20 times higher than previous sales. The award also highly evaluates the project concept of bringing together local products and creators through an online open design competition.