CREATIVES

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Delta Factory

Fabrique Delta (Delta Factory) is an installation at the crossing of digital art and graphic design. It generates posters based on data collected in its environmental setting.
Fabrique Delta is about the artistic research about the act of creation and how machines can generate it.

Going against the principle of a regular, impartial machine aiming for perfection, Fabrique Delta works like a living being, in a subjective way.
It needs a setup reflexion time first and once the process starts, its sensors are voluntarily biased in order to compose a dataset corresponding to its own perception, not to the objective reality of its environment.

Fabrique Delta uses its organic limbs to generate its reflection phase. Taking directly into randomised variables from the tree branches planted in its structure, it “decides” the most favourable time to trigger its sensors and produce a poster.
Once the poster is finished and printed, it falls on the floor and another reflexion/production cycle starts.
The machine becomes the designer, taking inspiration from its environment and generating unique visuals for each place and each point in time.
It is not the purpose of Fabrique Delta to challenge human creativity, only to let a form of machine creativity emerge, going further away from perfection and closer to the uniqueness of the present moment.

Fabrique Delta works in 3 phases:
(1) A waiting phase where it manifests itself occasionally, showing it is presence with movement and sound. (2) A reflection phase, where it determines with an internal process when it wants to start producing a poster. (3) A production phase, where it uses 3 sensors (sound, light, space) to capture its environment, generate and then print a unique poster, stamping it with the date & time when the environmental data was collected.

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