CREATIVES

  • 36

1/3 cigarette

Others
This is a cigarette with a reversed ratio, and tobacco accounts for 3/1. The design inspiration comes from my expectation for my father to smoke less, which can also represent the expectation of all "smokers" for "non-smokers". I changed the ratio of the tobacco department to the filtration department. On the one hand, this kind of cigarettes can convey how much we want "smokers" to smoke less, so that "smokers" can understand those who care about them. On the other hand, this kind of special cigarettes has very little tobacco and can be reduced. While damaging their health, they meet their most basic smoking needs.

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