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Beni Imo Cookies Redesign (紫芋クッキー)

Graphic / Product / Others
The packaging for Beni Imo Cookies is a semi-transparent paper bag which allows to see the products inside giving a special texture to the whole package.
The label includes only the basic information (the product's name in Japanese and English) to keep the design simple and neat.
The purple circle represents the product's identity. Purple for the basic cookies' ingredient and circle for Japan.
Bag and label are both stitched together with purple string.

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