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The Treasure Trove
The label has been designed like a treasure map to engage, entice, inform and delight the user by building a multilayered approach to introduce the seto inland sea as the treasure trove of abundant sea life.
An intriguing front of pack leads the user to the back of pack copy that builds a compelling narrative of the snack being made from the best of sea gems, thereby enhancing the regions value and manufacturers commitment of choosing the best. Fun and easy clues weaved within the text allow the consumer to indulge in the front of pack treasure trail that has the hidden sardine taking on the shape of the inland sea thereby becoming the treasure itself.
Tactile in its engagement, the design goes beyond being a snack but becomes a discovery process of wonder and awe.
An intriguing front of pack leads the user to the back of pack copy that builds a compelling narrative of the snack being made from the best of sea gems, thereby enhancing the regions value and manufacturers commitment of choosing the best. Fun and easy clues weaved within the text allow the consumer to indulge in the front of pack treasure trail that has the hidden sardine taking on the shape of the inland sea thereby becoming the treasure itself.
Tactile in its engagement, the design goes beyond being a snack but becomes a discovery process of wonder and awe.
