Team name : The Harmoney Smiles
Members : Nick Ashley (Facilitator), Morihiro Kabuto, Young Chai, Santiago
Challenge : How might we facilitate behavioral change across the supply chain to reduce food waste in Tokyo?
We can learn from 江戸(Edo)period. People did not throw away easily. They kept using them for a long time, always fixing and even increasing the value, for example with the tradition of kintsugi. We want to apply these same mottainai principles to the problem of food waste.
Our solution idea is ReFoods, a series of DIY kits using non-standard food which will be sent to the customers home. Using these kits with "ugly" or rare ingridients, we can offer a new value to consumers who want to cook and enjoy meals from home and engage in a more sustainble lifestyle through their dietary choices.