「POST REALITY AND NO NORMAL」
The NEWVIEW Program is a project and community that cultivates new creative expressions and experiences in 3D space.This year we will host the 3rd Annual NEWVIEW AWARDS for XR content in the fields of Fashion, Culture, and Art.
The theme of this year's awards is POST REALITY AND NO NORMAL. The production and distribution platform is STYLY(https://styly.cc), a VR/AR/MR creative platform that provides a space for artists in all fields of digital expression to exhibit their creative style.
The NEWVIEW AWARDS launched in 2018 and has since received a total of 622 entries from 15 countries over the past three years.
In XR, which is still in its infancy, we look forward to the ambitious challenge of widening expressions and experiences in a new way.
Message from the Jury President
"Post-Reality is Not Normal" - In Search of New Horizons of Creation Naohiro Ukawa （DOMMUNE）
In 2021, our known realities have been radically altered. The rapid spread of infection due to a global pandemic accelerated the world into a closed and isolated society which proportionately caused an infodemic landscape wherein restrictions were placed on interaction between nations, cities, living environments, and everything in between. Everything became remote and socially distanced, forcing people to rethink their individuality. What emerged from this was a so-called “new normal.” People were at the mercy of this convenient and magic world, they proceeded to look to the future and sought change. Teleconferencing platforms, live streaming, the metaverse, digital twins, mirror worlds, and cross-reality all became popular. A new distance between people, the world, and our previously known and comfortable reality became our future. The reality projected by this "new normal" that appeared before our eyes is based on the individual experiencing it. The world projected into our minds by this sensory consciousness is full of its own unique qualitative colors. This "post-reality" is in essence "no-normal". Our "new reality" is a world “without normal.” There are no standards or norms in the world of XR, which is created or designed by the true diversity of each individual. In this year’s NEWVIEW AWARDS, we want to recognize the delicate and flexible "imagination" that deviates from our previously known reality and beautifully expresses a transcendence, deviation, and transformation. This year we seek "creativity" that transcends reality thematically, temporally, and spatially.
・Transcendence: The ability to create and transcend reality thematically, temporally, and spatially.
・Deviation: the ability to "go beyond" the comfortable norm or standard.
・Transformation: The delicate and flexible, but "imaginative" power to boldly express the transition from our previously known reality.
About the Prize(s)
GOLD Grand Prix
SILVER Second Grand Prix
SUPER DOMMUNE PRIZE