CREATIVES

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Team 4: Support Small Scale Fishers

Team Members: Kevin (Japan), Attana (Thailand), Todd (Canada), Anders (Denmark), Tim (Facilitator, Taiwan)

Challenge: How might we provide a service that seafood lovers feel like they are
helping fishermen simply by choosing to buy their products? Make "supporting small fishery" a fashionable and cool trend? Build online/offline community that supports a lifestyle of consuming sustainable fishery?

Team Canvas

Stakeholder's Map

Empathy Map

Ideation

Concept sketch

Concept sketch

Concept sketch

Concept sketch

Concept sketch

Concept sketch

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