The Cultural/Creative Industry was put forward by the Taiwanese government in 2002 as one of the development plans. Taiwanese people abbreviated it to wenchuang (culture + creation) to mean “creating new things from good old things.” Wenchuang is an ongoing movement, and many shops and products have been springing up that redesign old buildings and housing, food, and clothing culture to suit modern tastes.
We have compiled several such recent trends in Taiwan, so please refer to them in thinking about ideas.
Taiwanese trends / 台灣的日常
Hipsters (wenqing) / 文青
Abbreviation of “literary youth” (wenyi qingnian). It is synonymous with the culture of young people in their 20s and 30s and has influenced not only fashion but also various fields such as literature and cafés. Its features include wearing glasses, being thin, loving art and indie culture, being quiet and living in a world of one’s own.
Coffee culture / 咖啡文化
In recent years, cafés with great attention to detail have been popping up all over Taiwan. The Culture & Coffee Festival held in Huashan 1914 Creative Park, one of the art and culture destinations in Taipei, has a thriving coffee culture where customers have to wait up to 3 hours just to enter the venue.
近年來，在台灣各地陸陸續續出現了各種講究不同細節的咖啡廳。在台灣藝術＆文化發信地之一，華山1914文創園區舉辦的『Culture & Coffee Festival in Taipei』，當時要進入會場，最長要等到3小時，足見咖啡文化在台灣十分受到注目。
Designer hotels / 設計旅館
There are a number of designer hotels with distinctive personality that sparkles with the sense of individual owners, in sharp contrast with typical large hotels and chain-run hotels in Taiwan, which are currently experiencing a boom in Taiwan. The inn reservation site Dear b&b has become a popular site boasting 1.5 million page views a month (5 million cumulative users).
Getting rid of disposable plastics / 減塑運動
In 2020, offering free plastic shopping bags and disposable containers will be banned at retail stores in Taiwan. Therefore, metal straws that can be used repeatedly are attracting attention and are poised to replace disposable plastics.
The outdoors / 戶外活動
Taiwan is experiencing an unprecedented camping boom. Warm throughout the year, Taiwan is an outdoor paradise. In urban areas such as Taipei and Taoyuan, the streets are lined with directly managed stores and boutiques of famous brands.
Craft beers / 精釀啤酒
Taiwan has traditionally had no custom of drinking alcohol due to its large motorcycle population, but the number of craft beer bars has increased in recent years and spots where you can casually enjoy a craft beer made in Taiwan in a stylish beer bar can be seen all over the city.
因為在台灣騎機車的人口眾多，一般人日常生活比較沒有喝酒的習慣，但是這幾年精釀啤酒的酒吧增加，可以時常在街頭上看到人們在時尚啤酒吧享用Made in Taiwan精釀啤酒的光景。
Canvas bags / 帆布包
Canvas bags have been habitually used by students in Taiwan. Canvas has been heavily used for its practicality, but now it is attracting attention as a fashion material, and long-established factories making it have been launching their own brands one after another.
（Source:Taiwan ni ikitai wan site ）
Socks / 襪子
Taiwan is a sock heaven. Many young designers keep on creating unique socks to reflect their own worldviews. Taiwanese socks are characterized by high design standards and quality. They are perfect as gifts to significant friends and family, as well as wearing them yourself.
Bento lunches / 便當
Bento culture has been introduced from Japan. In Taiwan, where eating out culture is strongly rooted in daily life, it is natural to be able to take meals out. You catch glimpses of many people walking around with takeout lunch boxes at noon. In Taiwan, where there is no custom of eating cold things, you can eat your meal after warming it in a pot or microwave oven.
Iron-barred windows / 鐵窗
Iron-barred windows have been used not only for crime prevention, but also to liven up houses with beautiful decorations that make use of good artisanship. Although such sights are disappearing due to the advent of mass-produced stainless steel windows and the aging of artisans, iron-barred windows that have been given a new lease of life are now again in the limelight, having won the German Red Dot Design Award.