Calling for the transformative ideas to change how we look at wood
We are looking for ideas from Japan and abroad for unprecedented experiences, communicative tools and uses of Japanese wood. Entries can take any form, including concept images, videos, prototypes as well as products, service, and community activities which have not entered the market. We hope that the creators' imagination will yield ideas that will boldly change (transform, convert, update, expand) the way we look at Japanese wood.
What is the WOULD CHANGE CHALLENGE?
About 70% of Japanese land area is forest, and about half of these forests were planted by people after the war. Half of the planted forests are more than 50 years old and now entering a period of use.
What is needed to keep the forests in Japan healthy for a long time is for people to repeat the cycle of "harvest ,use, plant and grow" these planted forests. In other words, the "use" of the Japanese wood is an important driving force to keep this cycle going.
What can we do to use the Japanese wood, which is now an abundant resource in Japan?
This project takes a creative approach to the expansion of the Japanese wood usage and endeavors to change (transform, convert, update, expand) the appeal and visibility of the Japanese wood and the "view of wood". No special wood processing skills or expertise are required. We are looking for ideas not only from creators who are already using wood in their work, but also from those who are eclectic about wood and forests and would like to use it in the future.
Efforts to use the Japanese wood in buildings, products, and other specialized approaches have been made in the past. However, there is still room to expand the use of the Japanese wood.
There are two major ways to try to do this.
Enter the WOULD CHANGE AWARD here, or participate in the WOULD CHANGE CAMP.
You can try one or both!
※Please note that WOULD CHANGE CAMP is intended for people living in Japan.
WOULD CHANGE AWARD
The WOULD CHANGE AWARD on this page calls for a wide range of ideas from Japan and abroad, including unpublished works, prototypes, concept sketches, and services as of the end of February 2021. We are collecting ideas that combine the Japanese wood with creativity and a free-spirited approach that "would change" things so much.
Many people are probably still indifferent to the Japanese wood. But the small gaze and awareness of each person can cause a change and lead to the solution of big issues. We are looking forward to seeing the Would Change ideas that would start the story between wood and human society.
WOULD CHANGE CAMP
The "WOULD CHANGE CAMP" is a 3-day, 2-night input and ideation camp in Hida Japan.
Teams of mentors, wood experts, and publicly solicited creators with different perspectives and visions will be formed at the camp to refine the output of their ideas.
Publicly solicited creators do not need to have any experience or track record in woodworking, as long as they feel some potential and motivation in the Japanese wood.
Participating creators will be judged and selected based on the ideas submitted regarding the use of the Japanese wood currently in circulation.
※Please note that WOULD CHANGE CAMP is intended for people living in Japan.
Click here for WOULD CHANGE CAMP(Japanese webpage)
Application themes and targets
Ideas to change the way we look at wood
We are looking for the following three ideas.
- "#MATERIALITY" to change the way we utilize the characteristics of wood ... call for "product" ideas
- "#ACTIVITY" to change the relationship between wood and people ... call for "services and frameworks" ideas
- "#STORYTELLING" to change the impression of using wood ... call for "communication" ideas
Take a look at the example ideas→
Ideas for communication/products/services and frameworks that lead to greater use and new uses of the Japanese wood
*Any category is acceptable. Unimplemented activities, projects and performances are also welcome!
*Please note that ideas that have been commercialized as of the end of February 2021 are not eligible for submission. Ideas that have not yet been commercialized and have already been published on your portfolio site, etc. are eligible for submission. In addition, online services and activities, both planned and pre-launch, are eligible as of the end of February 2021, as long as they are not yet implemented or operational.
- November 18, 2020 (Wednesday) - February 15, 2021 (Monday): Submission period
- March 5, 2021 (Friday) : Award Ceremony
- March 5, 2021 (Friday) - March 18 (Thursday) : Exhibition of winning ideas at DAIKANYAMA TSUTAYA BOOKS in Tokyo (tentative
Benefits of Participation
- Display of award-winning works at DAIKANYAMA TSUTAYA BOOKS in Tokyo (tentative)
- Media exposure (tentative)
- Dissemination of information through Loftwork's various channels (Loftwork.com, MTRL, FabCafe, AWRD)
- Participation in the creator network of Loftwork, Inc.
- Networking with participating creators of the WOULD CHANGE CHALLENGE
- Opportunities to connect with the wood industry in Japan
*As there is a limit to the size and number of works that can be displayed at DAIKANYAMA TSUTAYA BOOKS in Tokyo, we will make a final decision on whether or not to display the works at DAIKANYAMA TSUTAYA BOOKS in Tokyo, and depending on the content, we plan to show the images/video on a tablet device.
- Creators/designers who actually wanted to try confronting wood
- Those who want the challenge of designing from meaning and significance
- Planners, graphic designers, programmers, etc.
- Unexpectedness：Whether it is an unexpected perspective or approach that makes us say “Wow”!
- Scalability：Whether it expands the value and use of the Japanese wood and people's ordinary and extraordinary lives
- Emotions：Is it an idea with an edgy point of view to create a moving experience?
- Believability：Whether it is possible or feasible to realize
WOOD CHANGE AWARD Advisors
Masaki Sugiyama, Ph. D
Team Leader, Department of Wood Properties and Processing, Forestry and Forest Products Research Institute (FFPRI)
Graduated from the Division of Wood Science, Graduate School of Agriculture (Master Course), Kyoto University in 1995. His research areas are wood physics and living environment. Engaged in research on amenity of wood and wooden living spaces, properties and processing of domestically early-grown trees, and distribution and usage of wood for furniture and interiors in Japan. He is concurrently serving as Adjunct Associate Professor at Graduate School of Bioresources, Mie University.
Message from the Director of Wood Utilization Division, Forestry Agency,Ministry of Agriculture, Forestry and Fisheries,Japan
About 70% of the Japanese land area is forest. About 40% of the forests is planted forests. Half of the planted forests is more than 50 years old and now entering a period of use. In order to sustainably secure the fulfillment of the multiple functions of forests, it is very important to maintain these planted forests in a cycle of "harvest ,use, plant and grow".
We hope that the young generation, who will be responsible for Japan's future, will use the Japanese wood with new ideas and become more connected to forests.
Through the "WOULD CHANGE CHALLENGE," we hope that creators will come up with new ideas for the use of and possibilities for the Japanese wood that have not existed before, and that you feel that the use of the Japanese wood is cool, fun, and good for the environment.
The organization of the project
- Sponsorship：Japan Federation of Wood-Industry Association
- Support：FY 2020 supplementary budget of Forestry Agency, Ministry of Agriculture, Forestry and Fisheries, Japan
About the Prize(s)
GOLD x 1 idea
SILVER x 1 idea
BRONZE x 1 idea
3 prizes will be presented:#MATERIALITY Prize, #ACTIVITY Prize, #STORYTELLING Prize
Architect / WOULD CHANGE CHALLENGE Judge President
Born in 1975. Completed Showa Women’s University in 1998. After working at Jun Aoki & Associates, established Yuko Nagayama & Associates in 2002. Representative works: “Louis Vuitton Kyoto Daimaru”, “a hill on a house”, “ANTEPRIMA”, “Kayaba Coffee”, “SISII”, “Kiya Ryokan”, “Teshima Yokoo House”, “SEIBU SHIBUYA A・B bld. 5 th floor”, ”Central Garden - Goddess of The Forest”. Received awards: L’Oreal Encouragement Award, JCD Design Award, AR Award 2006 “a hill on a house”, ARCHITECTURAL RECORD Award, Design Vanguard 2012, JIA Young Architect Award 2014 “Teshima Yokoo House”, Yamanashi Cultural Prize of Architecture 2017, JCD Design Award 2017 Silver Award, Tokyo Architecture Award 2018 Excellent Award ”Central Garden - Goddess of The Forest”etc. Currently working on the Japanese pavilion for Dubai Expo (2021), a high-rise building in Kabukicho, Shinjuku (2022), and Tokyo Torch in Tokiwabashi (2027). http://www.yukonagayama.co.jp/ Portrait credit：Kazumi Kiuchi
Art Director / Planner
Art director/planner, born in 1982. Founded Blue Paddle, Inc. with the goal of finding as many new discoveries (0 to 0.1) as possible, no matter how small they are. His representative works include "Mysterious Inn", "Naruto World", "Strange Web Media", "The 1st grade Entrepreneur", "The Art Museum where 5 year olds decide the price", "Kocri" and "Sadako 3D2". He is the author of "The Art of Super Notes" (Nikkei BP). Major awards include the Japan Media Arts Festival, Yahoo Creative Award Grand Prix, Good Design Award BEST 100, and TDC Award.
Architect / Meta-Architect / CEO, VUILD Corporation
He was born in 1988 in Osaka Prefecture. Graduated from Shibaura Institute of Technology, Department of Architecture, and majored in digital fabrication in the X-DESIGN field at Keio University's Graduate School of Media and Governance. Founded VUILD, Inc. in 2017, aiming for the "democratization of architecture." He covers a wide range of design areas from objects to things, including digital fabrication and social design. Major awards include SD Review Honorable Mention (2018), SD Review Honorable Mention (2019), Under 35 Architects exhibition Gold Medal Award (2019), and Good Design Gold Medal (2020).
Professor of Musashino Art University, College of Creative Thinking for Social Innovation and the Department of Creative Innovation
Born in 1959 in Amakusa City, Kumamoto Prefecture. Graduated from the Department of Industrial Design, Faculty of Art and Design, Kyushu Institute of Design in 1984. He worked at UCHIDA YOKO CO., LTD. as a product designer and worked on design, product planning, product development and research and development in the Technical Design Center of the Intellectual Productivity Laboratory. In 2013, he gathered IT and design members and established the Relationship Design Center at UCHIDA YOKO CO., LTD. 's design company, Power Place. At the same time, in search of the social significance of design, he established the "Japan Sugidarake Club" in 2002 to practice community and social design as a private activity. Today, after 18 years of existence, the club has 2,400 members. Members are engaged in a variety of activities across the country. In April 2019, he was appointed as a professor in the Department of Creative Innovation at Musashino Institute of Innovation. He has been exploring, practicing and researching the future of local communities and design. He is concurrently serving as a part-time lecturer at Tokyo University of the Arts and a visiting professor at Kyushu University.